"Rhyming words over beats can reach a lot of people”
Photography by Jada Photos
By Danica Samuel
Hip-hop lovers of all ages were gathered at Ryerson’s L.I.V.E ( live to inspire via education) which runs until March 4th. The event was formulated by Hip-hop union to educate people on the history of Hip-hop and where it has taken us. Well known Hip-Hop photographer and icon Ernie Paniccioli kicked off the festival on Feb 28th.
Paniccioli spoke about the fundamentals of Hip-hop and that the true meaning of Hip-hop is when artist begin to respect one another’s art and battle as competition apart from violence. Ernie refers to hip-hop as a voice in which we can gain identity and go anywhere however, he believes Hip-hop has lost its voice “hip-hop has lost its voice, it has been sold to the money and we have become slaves to record labels”. Paniccioli claims that the music we listen to is slave music and it not real hip-hop.
The night was opened by Professor David Brame of Ryerson University, a Hip-hop fan himself. He had a discussion about how one’s love for hip-hop grows. Brame is passionate about Hip-hop and strongly advocates that “rhyming words over beats can reach a lot of people”. Brame tells his audience that they start their love of hip-hop through “training wheels” –the icons that you first started with, which leads into hard core artist.
The discussion became passionate when audience member Grey Drakes argued that there has become a machine around Hip-hop culture were artist are playing broken telephone with their ideas. Drakes Sais “I don’t care about Bentleys I’m never gonna own one…rap about paying rent or something real”. Other audience members such as Tochi agree that art of Hip-hop is no longer made from the heart and “a lot of art is made from the head”.
Paniccioli continued the night enlighten others in the audience about his experience shooting with artist such as ‘Biggie Smalls’, Aaliyah, Tupac, Nas and many more. He inspired the audience with his life lesson stories and encourages the audience to be true to what they do.
The night ended with thanks to Ernie and a tribute featuring paintings from Professor Brame towards The Hip-hop Union. Paniccioli took more pictures with his fans and signed the books and magazines he sold.
Ernie Paniccioli’s books are named Who Shot Ya: The Three decades of Hip hop Culture and Rap, Pop and Soul Headshots. They can be found for sale on the lulu market place website. Paccinoli’s radio station is called PWRN (power radio network) where he discusses elements of life and Hip-hop culture in which he says “no one wants to address”.