Mac Cosmetics Introduce: RiRi (Hearts) MAC
Rihanna is definitely building a navy, not only can you dress like her, you can wear her makeup too. After launching her new clothing line for British retailer River Island at the London Fashion Week, the 25-year-old singer has landed an unprecedented deal with MAC for her own line of cosmetics.
MAC and the Roc Nation princess joined forces to announce the launch of the new cosmetic brands on her Birthday.
“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” Rihanna told WWD. “Whatever colour you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
The first release will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. The product will debut at Rihanna’s “Diamonds” tour shows on May 4 and 5 at Brooklyn’s Barclays Center, where MAC will open a pop-up shop on the first night to unveil the line.
“This relationship with Rihanna is a long-term one that involves the development of four distinct colour initiatives.” says John Demsey, group president of the Estée Lauder Cos. Inc.,MAC’s parent company.
The four collections will roll out throughout the year. As creative partner, Rihanna’s name will appear on the packaging and her signature will be stamped on the lipsticks, as well as the upcoming fall and holiday collections.
A campaign for the fall and holiday collections has already been shot withfashion photographers Mert Alas and Marcus Piggott, while industry experts estimate that the line could pull in $15 million at retail globally.
“I never thought I’d be able to create makeup with such a big brand so quickly at such a young age,” said Rihanna. “It’s kind of sick to even say aloud when I think about it.”
RiRi [Hearts] MAC that will launch later this year.
Recent commentsBlog comments powered by Disqus
- shanstyles143 reblogged this from danicasamuel
- shanstyles143 likes this
- tanishanchanya likes this
- patsalalareina likes this
- lollibulls89 likes this
- fearmyworld reblogged this from danicasamuel
- krystalklearovo reblogged this from danicasamuel
- kimakaakimshakur likes this
- beautybehindthebeast reblogged this from danicasamuel
- danicasamuel posted this