Since 2022, I’ve reported on the business behind Canada’s fashion and beauty industries. My work looks at how brands grow and compete, the strategies shaping the market, and what defines Canadian style and identity. Using interviews, research and data analytics, I unpack how the industry is changing and why it matters.

I created Vainqueur, a trade publication and newsletter producing market intelligence, original case studies and in-depth reporting across Montréal, Toronto and Vancouver.